Description
Transform your look with L’Oréal Paris Préférence – 7.1 Iceland Ash Blonde, a stunning permanent hair dye designed to deliver intense, multi-dimensional color full of natural-looking reflections. With its advanced fade-defying technology, this gel-based formula provides up to 8 weeks of radiant shine while offering maximum protection and nourishment for your hair.
Specially formulated for normal hair types, Préférence ensures 100% grey coverage, giving you salon-quality results at home. Each application enhances your hair’s vibrancy while keeping it soft, silky, and full of life.
Key Benefits:
- Rich 7.1 Ash Blonde Iceland shade with luminous shine
- Fade-defying permanent color lasting up to 8 weeks
- Perfect grey coverage with natural, even tones
- Maximum protection & nutrition for healthier-looking hair
- Gel formula ensures easy application and smooth results









