Description
Experience bold, long-lasting beauty with L’Oréal Paris Préférence – P38 Deep Purple Pearl. This intense, vibrant permanent color delivers radiant depth and shine, keeping your hair luminous for up to 8 weeks. Formulated to provide perfect grey coverage, it ensures a smooth, even result with salon-quality brilliance.
The included Colour Lock Conditioner is enriched with UV filter and Vitamin E, helping protect hair from dullness while maintaining vibrant, radiant color. Designed for all hair types, Préférence delivers intensity, durability, and care in one advanced formula.
Key Benefits:
- Rich, Deep Purple Pearl shade with luminous shine
- Fade-defying permanent color technology
- Up to 8 weeks of vibrancy and radiance
- Perfect grey coverage with even results
- UV filter & Vitamin E to protect and nourish hair
- Includes Colour Lock Conditioner to seal in color










